Organ Donation

An every day miracle in eye donation

Chris Kelly gives a fascinating account of his recent task to get to Surrey in time to collect an important eye donation. We need ten eye donors every day to meet UK demand. Chris is a Lead Tissue Donation Practitioner for our Tissue & Eye Service, and this is Chris’s day: Today, I am on

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Digital & Social, Organ Donation

The first rule of campaigns club …

Many people think developing a campaign is just about having a great idea. A great idea is essential of course but in reality it’s much more of a fully rounded science project than that. You see, the first rule of the campaigns club, is to base every decision on evidence. All our organ donation campaign

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Organ Donation

Behavioural Science and Organ Donation

Since July 2015 we have been undertaking tests and trials to build an evidence base around what marketing and education activities will deliver public behaviour change in regards to Organ Donation, so that people can and do donate their organs in the event of their death.   Activities like local area campaigns, a partnership with the Daily

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Organ Donation

Partnering for Success

On Monday November 10th, we launched our partnership with Transport for London. They are helping us to promote organ donation to millions of their customers. As Partnership Development Manager at NHS Blood and Transplant, my role is to seek and form partnerships with the private, public and third sectors to promote donation, and to reach

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Organ Donation

October: resolutions and revolutions

I’m writing this first blog just as I grab a caffeine fix before the National Organ Donation Committee meeting in London this morning. For those of you I haven’t met yet, I’m Ceri Rose and I work as Assistant Director for Digital and Marketing. My work passions (and helpfully my objectives too) are innovations, digital

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