Digital & Social, Organ Donation

The first rule of campaigns club …

Many people think developing a campaign is just about having a great idea. A great idea is essential of course but in reality it’s much more of a fully rounded science project than that. You see, the first rule of the campaigns club, is to base every decision on evidence. All our organ donation campaign

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Digital & Social, Technology

We’re building digital services that save and improve lives – can you help?

I’m delighted to be posting my first blog as NHS Blood and Transplant’s first Chief Digital Officer.   When my appointment was announced last month, our Chief Executive, Ian Trenholm noted that it ‘sends a clear signal that NHSBT is serious about developing world class digital services and transforming our technology to support us in achieving

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Digital & Social

Guest blog: Is Social Media working for us?

What’s the point of having a Twitter account? When it comes to the NHS, and the myriad of groups, boards, authorities, trusts, institutions and individuals that make us up, the answer isn’t always particularly clear. And given we’re often spending public money on our social media efforts, is that really acceptable? George London, Social Media Manager at

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Digital & Social

Every little (sign up) helps

It’s been a busy few weeks since I last wrote, involving (happily) some time off with the family. I was in London last week with the team for a very motivating day discussing all the great work happening across Marketing and Digital. We discussed NHS Blood and Transplant brand and experience, partnership development, our implementation

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Blood, Digital & Social

Understanding our typical online blood donor

Meet Chris, Pam and Dan – how user personas and user cards can inform a relaunch. In November 2013 we launched a refreshed version of blood.co.uk with self service functionality. The cornerstone of this relaunch was a new and vastly improved user experience that allows blood donors to manage their bookings online. This update gave

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